IAA | The Effectiveness Imperative

The Effectiveness Imperative

Kate Rodgers, Global Brand Media Director, GE HealthCare

Yvette Ellis, Enterprise Marketing Excellence Leader, Deloitte

Darren Brady-Harris, Senior Director, Global Strategic Planning Lead,

Carolyn Murphy, VP Americas, WARC

From creative to go-to-market, brand momentum to demand uplift, sustainability to diversity, the c-suite call to action is effectiveness. B2B brand marketers are responding by making measurable impact the foundation for every initiative and investment. Learn from leaders of B2B marketing effectiveness and explore frameworks, strategies and impacts achieved and achievable.

Share
Tweet
Pin
Email
Share

We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.