Dagmara joined the International Advertising Association in September of 2017 as the Global Managing Director and is in charge of overseeing IAA Global and it's 30 local chapters around the world.

Prior to joining IAA, Dagmara was the President and Founder of Dagmara Szulce LLC, a marketing services consultancy focused on partnering with CMOs and CEOs to build or transform category leading brands.

Dagmara has a 20 year, proven track record building & transforming brands globally and in the US. She has unique expertise in crafting and curating brand experiences across retail, digital and social, with a key objective of igniting consumer desire and irrational loyalty.

Her experience spans across luxury, beauty, fashion, real estate categories.

Her Clients included: P&G, Unilever, Pfizer, Frederic Fekkai, Nespresso, Estee Lauder, Ralph Lauren, Taylor Swift Fragrance, The Diamond Trading Company/DeBeers, Steinway & Sons, The Corcoran Real Estate Group, Seiko, Samuelsohn Fine Tailoring, Roberta Roller Rabbit.