As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. Fredrik leads the board and committees, working with the team to support the IAA’s members through thought leadership events, development projects, and education programmes.

In addition, Borestrom works as an Agency Development Partner at LinkedIn and has held the position since April 2017. At LinkedIn, he is responsible for the company’s external relationship with key partners, these include but are not limited to the big six agency holding companies, leading independent agencies, trade and industry bodies, and media partners.

Borestrom boasts almost 15 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, and Phunware Inc. Notably, he had a key management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.