Marketing has gone through many evolutions over the last several decades. The advent of technology and what is being called the fourth industrial revolution, has only compounded the pace and impact of change. One must have a keen understanding of the past, and what has driven its failures and successes, to be able to obtain the vision required to successfully lead a brand today. With that in mind, I thought it would be appropriate to look both back and forward with one of marketing and advertising’s greatest innovators . . .
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