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Ana Maria Mircea, IAA Young Professionals Member, Romania Chapter

From funnel to flywheel marketing; Good is the Enemy of Great

If you are one of the many marketers who are in search of creative and intelligent solutions for their business, you are probably more than familiar to the component parts of the marketing funnel: awareness, interest, evaluation, decision and purchase.

But the big disadvantage of this linear concept is that it works until the buyer's first conversion. And here comes the question: what's going on in the customer journey, what experiences do the brands offer after the successful start represented by . . .


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