Gdpr 3518763 960 720
Tom Doctoroff

Online to Offline (O2O): What the West Can Learn from China

The explosion of “online to offline” (“O2O”) strategies is a phenomenon in China. However, the fusion of reassurance and inspiration offered by best-in-class O2O should be embraced in the West, particularly given the steep decline of brick-and-mortar sales in America and Europe . . .


Must Read

We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.