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Robert Howells, President, Howells Marketing Consultants LLC

Has GDPR Set Expectations for US Privacy Regulations? What Regulations to Expect, When to Expect Them, and How to Prepare

A recent webinar from the British Direct Marketing Association gave a surprisingly low-key report on the outcomes of GDPR on marketing a year on from implementation. According to the DMA, 78% of British marketers felt it was the best way to handle data protection, although only 33% believed that it had had a positive impact on their efforts. Consumers, on the other hand, reported overwhelmingly that they now felt more in control of their data . . .


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