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Tom Doctoroff

In an Attention-Starved Era, How Brands Command Attention

Addictive video games. Device proliferation. A “golden age” of streaming series by Netflix, Amazon Prime and Hulu. A new global middle class seduced by international travel and “retail entertainment.” 24/7 available of pornography algorithmically targeted to every predilection.

How can brands possibly compete in this technologically-fueled era of consumer choice? . . .


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