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Tătaru Maria, IAA Romania Young Professionals Member

Customers and brands - A relationship based on elements of value

Living in today’s fast-paced world, full of opportunities, gives us the perception that time is insufficient to do everything we want. And, most often, it is. In this context, how do brands manage to gain our attention and our time? How do they succeed in gaining a place in our minds and hearts?

Our needs are in a state of permanent change and are diversifying at a growing rate. We take daily decisions to fulfill our desires and needs. But how many? Approximately 35,000 decisions per day, according to researchers at Cornell University. But on what do we rely . . .


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